LATIN HEARTHROB SINGS A HEARTFELT “GRACIAS” TO MOM
Singer Carlos Ponce Joins Aretha, Aaron and Wynonna as Latest Celebrity to Sing Milk’s Praises on the Radio

Rosemont, IL (June XX, 2002) – Award-winning Latin star Carlos Ponce is the latest to lend a voice to the “Ode to Mom” radio campaign that has famous celebrities giving musical “thank you’s” to their moms for serving them milk as kids. The Latino sweetheart is the fourth celebrity – and the first Latin celebrity – to join the campaign launched in February that includes diva Aretha Franklin, country star Wynonna Judd and R&B legend Aaron Neville.

Lovin’ Leche for Huesos Fuertes (Strong Bones)

Featured as one of the most beautiful Latinos in the June/July issue of People En Español, Ponce takes his mother’s advice on the importance of drinking milk and makes sure to pass it along to his fans as well as his two young sons.

“It’s very important to drink milk and show a younger generation how critical it is for strong bones,” says Ponce. “Not only does it have calcium, milk has eight other essential vitamins and minerals – including vitamin D and muscle-building protein.”

Starting this week, English and Spanish versions of Ponce’s melody will air on radio stations across the country. Ponce offers an uplifting and sincere tune to mom:

“Milk’s nine vitamins & minerals
were part of your plan
to help your boy
become a man…

Oh, thanks again Mom
For all the milk you poured
Though I'm all grown up
I'm still the boy you adore…”


Milk Melodies With Heart

The “Celebrity Ode to Mom” radio spots, sponsored by America’s dairy farmers and milk processors, were created to win moms’ hearts and teach the nutritional benefits of incorporating milk into family meals and snacks.

“Recent research shows that moms are the number one influence on kids’ milk drinking behavior,” says Steve Fauntleroy, Vice President, Milk Marketing, Dairy Management, Inc. “The radio spots are a fun way to tell moms they have an impact on their children’s eating habits long after they’ve left the house.”

More stars will be added to the radio campaign throughout 2002. For more information and to hear streaming audio of the radio spots, visit the Kid’s Club section of www.whymilk.com



The National “got milk?”Milk Mustache Campaign is jointly funded by America’s milk processors and dairy farmers: the National Fluid Milk Processor Promotion Board in Washington, D.C., and Dairy Management, Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures Is available by visiting the milk Web site at www.whymilk.com. Bozell is the creative agency for The National “got milk?” Milk Mustache Campaign.

The tagline “got milk?” was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.